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Smart advertising marketplace SaTT is proud to announce the listing of its namesake token SATT on leading digital assets trading platforms - KuCoin, a centralized exchange (CEX) and Uniswap, a decentralized exchange (DEX).

Currently in the midst of its ICO, the SaTT project is making headlines across major news media for its remarkable feat in fundraising. Within 48 hours, the SaTT ICO closed over USD 1 million, hitting their soft cap of USD 3,360,000 in under a week.

Acknowledging the massive support from their community, SaTT CEO Gauthier Bros expressed his appreciation:

"To all who believe in SaTT and continue to express your amazing support for the SaTT token sale, as a show of our tremendous appreciation, we are going ahead of schedule with our token listing on the 24th of September. KuCoin is a world-class digital asset trading platform and we are proud to be listed on such a reputable exchange. For the DEX supporters, we have selected UniSwap, the leading decentralized permissionless exchange."

KuCoin Global CEO Johnny Lyu said, "KuCoin has always been the home of crypto hidden gems, and we are happy to support more promising blockchain projects with our various financial services like trading, staking and more. Digital advertising is a billion-dollar market and we have seen SaTT’s potential to develop a new advertising solution with lower costs and more transparency."

The SaTT Story - Quality Over Hype

Birthed by the core team of Atayen, Inc., the iFrames app developer for business pages on Facebook, the SaTT project team have no shortage of advertising experience with a customer base that included international brands the likes of Coca Cola, McDonalds and Disney, amongst others. Keenly aware of the ills and challenges facing the advertising industry, the SaTT project was aptly armed with a viable use case from its years in advertising.

Amid the hype of countless ICOs of projects without a product or even a use case in 2018, SaTT went against the grain and kept the focus on delivering a working product.

The past two years has seen the SaTT team laboring over its blockchain advertising platform and conducting innumerable tests on blockchain oracles to obtain off-chain data from third party API of social media platforms such as Youtube, Facebook, Twitter, Instagram etc.

Consistent hard work has paid off and the SaTT platform has been fully launched since Q3 this year, now ready and eager to take on the advertising mantle for the brands of the world.

Having grown a strong following throughout its developing stages, last week, the SaTT project saw its ICO reach a level of fervour unheard of in today’s ICO narrative, as loyal supporters rallied behind the project’s token sale.

SaTT’s ICO success serves as a testament to good old-fashioned persistence and hard work. As Henry Ford put it, "Quality means doing it right when no one is looking."

Keeping Community at the Forefront

At the time of this writing, the SaTT ICO has raised over USD 4 million with the total number of SaTT token holders sitting at over 13,400 addresses.

Starting September 24, SaTT token holders will be able to start making deposits in preparation for trading. Available trading pairs will be announced when deposits open on the exchanges. Stay tuned to SaTT social media channels for exact timing and other detailed announcements.

In the meantime, SaTT remains committed to making listing partnerships with credible exchanges vetted to be safe for users, keeping the community always at the forefront of any listing decisions. SaTT token holders will welcome the news that besides KuCoin and UniSwap, SaTT has managed to secure an additional 5 exchanges, to be announced at a later date. Stay tuned!

About SaTT

SaTT, which stands for Smart Advertising Transaction Token, is a utility token that enables advertisers to buy smart advertising services on its ethereum-based dApp. All transactions between advertisers and influencers/publishers are governed by the SaTT smart contract which ensures speed, transparency and security, and is cost-efficient.

The SaTT dApp helps to quantify ROI by using Oracles to retrieve data from 3rd-party API of social media platforms like Youtube, Facebook, Twitter, Instagram etc. Actions performed, such as LIKES, SHARES, VIEWS, TWEETS etc. can then be evaluated and if all criteria is successfully met, payments are triggered automatically from the advertiser’s preloaded budget to the wallet of the influencer/publisher. Fast, tamper-proof, secure and cost-efficient, the SaTT smart advertising system is a perfect use case of the ethereum smart contract. https://satt-token.com

About KuCoin

KuCoin is a world-class blockchain asset exchange, also known as "The People’s Exchange". Offering 200+ cryptocurrencies, KuCoin provides an exchange service for users to conduct digital asset transactions securely and efficiently. https://www.kucoin.com

About Uniswap

Uniswap is a protocol on Ethereum for swapping ERC20 tokens. Uniswap is designed for the community to trade tokens without platform fees or middlemen. Uniswap provides liquidity using a simple math equation and a pool of tokens without the need to match buyers and sellers. https://uniswap.org

SaTT Officials:

Twitter: https://twitter.com/SaTT_Token Facebook Page: https://www.facebook.com/SaTT.Token LinkedIn: https://www.linkedin.com/showcase/satt-token Telegram: https://t.me/satttoken Bitcoin Talk: https://bitcointalk.org/index.php?topic=3407522 Medium: https://medium.com/@satt.atayen Github: https://github.com/Atayen/satt-js

View source version on businesswire.com: tacts

Cecilia Wong, yourPRstrategist.com cecilia@yourPRstrategist.com +65-91826605

Singapore, 18th September, 2020 – Smart advertising marketplace SaTT is proud to announce the listing of its namesake token SATT on leading digital assets trading platforms – KuCoin, a centralized exchange (CEX) and Uniswap, a decentralized exchange (DEX).

Currently in the midst of its ICO, the SaTT project is making headlines across major news media for its remarkable feat in fundraising. Within 48 hours, the SaTT ICO closed over USD 1 million, hitting their soft cap of USD 3,360,000 in under a week.

Acknowledging the massive support from their community, SaTT CEO Gauthier Bros expressed his appreciation:

“To all who believe in SaTT and continue to express your amazing support for the SaTT token sale, as a show of our tremendous appreciation, we are going ahead of schedule with our token listing on the 24th of September. KuCoin is a world-class digital asset trading platform and we are proud to be listed on such a reputable exchange. For the DEX supporters, we have selected UniSwap, the leading decentralized permissionless exchange.”

KuCoin Global CEO Johnny Lyu said, “KuCoin has always been the home of crypto hidden gems, and we are happy to support more promising blockchain projects with our various financial services like trading, staking and more. Digital advertising is a billion-dollar market and we have seen SaTT’s potential to develop a new advertising solution with lower costs and more transparency.”

The SaTT Story – Quality Over Hype

Birthed by the core team of Atayen, Inc., the iFrames app developer for business pages on Facebook, the SaTT project team have no shortage of advertising experience with a customer base that included international brands the likes of Coca Cola, McDonalds and Disney, amongst others. Keenly aware of the ills and challenges facing the advertising industry, the SaTT project was aptly armed with a viable use case from its years in advertising.

Amid the hype of countless ICOs of projects without a product or even a use case in 2018, SaTT went against the grain and kept the focus on delivering a working product.

The past two years has seen the SaTT team laboring over its blockchain advertising platform and conducting innumerable tests on blockchain oracles to obtain off-chain data from third party API of social media platforms such as Youtube, Facebook, Twitter, Instagram etc.

Consistent hard work has paid off and the SaTT platform has been fully launched since Q3 this year, now ready and eager to take on the advertising mantle for the brands of the world.

Having grown a strong following throughout its developing stages, last week, the SaTT project saw its ICO reach a level of fervour unheard of in today’s ICO narrative, as loyal supporters rallied behind the project’s token sale.

SaTT’s ICO success serves as a testament to good old-fashioned persistence and hard work. As Henry Ford put it, “Quality means doing it right when no one is looking.”

Keeping Community at the Forefront

At the time of this writing, the SaTT ICO has raised over USD 4 million with the total number of SaTT token holders sitting at over 13,400 addresses.

Starting September 24, SaTT token holders will be able to start making deposits in preparation for trading. Available trading pairs will be announced when deposits open on the exchanges. Stay tuned to SaTT social media channels for exact timing and other detailed announcements.

In the meantime, SaTT remains committed to making listing partnerships with credible exchanges vetted to be safe for users, keeping the community always at the forefront of any listing decisions. SaTT token holders will welcome the news that besides KuCoin and UniSwap, SaTT has managed to secure an additional 5 exchanges, to be announced at a later date. Stay tuned!

About SaTT

SaTT, which stands for Smart Advertising Transaction Token, is a utility token that enables advertisers to buy smart advertising services on its ethereum-based dApp. All transactions between advertisers and influencers/publishers are governed by the SaTT smart contract which ensures speed, transparency and security, and is cost-efficient.

The SaTT dApp helps to quantify ROI by using Oracles to retrieve data from 3rd-party API of social media platforms like Youtube, Facebook, Twitter, Instagram etc. Actions performed, such as LIKES, SHARES, VIEWS, TWEETS etc. can then be evaluated and if all criteria is successfully met, payments are triggered automatically from the advertiser’s preloaded budget to the wallet of the influencer/publisher. Fast, tamper-proof, secure and cost-efficient, the SaTT smart advertising system is a perfect use case of the ethereum smart contract. https://satt-token.com

About KuCoin

KuCoin is a world-class blockchain asset exchange, also known as “The People’s Exchange”. Offering 200+ cryptocurrencies, KuCoin provides an exchange service for users to conduct digital asset transactions securely and efficiently. https://www.kucoin.com

About Uniswap

Uniswap is a protocol on Ethereum for swapping ERC20 tokens. Uniswap is designed for the community to trade tokens without platform fees or middlemen. Uniswap provides liquidity using a simple math equation and a pool of tokens without the need to match buyers and sellers. https://uniswap.org

SaTT Officials:

Twitter: https://twitter.com/SaTT_Token

Facebook Page: https://www.facebook.com/SaTT.Token

LinkedIn: https://www.linkedin.com/showcase/satt-token

Telegram: https://t.me/satttoken

Bitcoin Talk: https://bitcointalk.org/index.php?topic=3407522

Medium: https://medium.com/@satt.atayen

Github: https://github.com/Atayen/satt-js

Media Contact

Cecilia Wong, 6605

This is a press release. Readers should do their own due diligence before taking any actions related to the promoted company or any of its affiliates or services. Bitcoin.com is not responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in the press release.

After some heightened exposure and interest that rallied behind SaTT integration with Binance Smart Chain and its deployment and listing on PancakeSwap, the blockchain-based advertising project is on another streak of accomplishing yet another novel milestone that signals its token listing on HitBTC with BTC & USDT pairs, one of the leading global crypto exchange.

This adds to its long list of CEX token listings aimed at coupling unmatched liquidity for the SaTT ecosystem both in the short and long-term. According to SaTT CEO Gauthier bros, this development is considered primed as it is aimed at bringing the needed exposures to the entire SaTT ecosystem:

“As one of the largest globally available exchanges with billions of trading volume, we are ecstatic about this partnership and all it has in stock for the SaTT community. This listing further reinstates our commitment towards making SaTT advertising solutions and its range of products available on a global scale. Our commitment towards value creation remains firm”

These past weeks have been eventful for SaTT as the advertising firm remains devoted to providing unmatched value for its community. SaTT integration with Binance Smart Chain whose purpose is on par towards providing fast, low cost, and efficient advertising transactions for users of the SaTT platform.

At present, SaTT runs seamlessly on two compatible blockchains: Ethereum and Binance Smart Chain, bringing high-end value and easy access to the SaTT community.

How HitBTC Exchange-listing Can Impact SaTT

HitBTC is a crypto exchange that at present has over 800 trading pairs. The platform was created in 2013 and provides exchange, custodial, and other related crypto services. The platform UI was developed to meet the needs of the most demanding and sophisticated traders.

According to coin aggregator site, Coingecko, HitBTC is ranked among the top 12 crypto exchanges in terms of 24-hour trading volume which makes it one of the leading global crypto exchanges which boast of little data-access latency which is sustained by its LD4 Data Center in London. User security is reportedly secure via stringent security procedures, including cold storage and encryption technology.

This cutting-edge feature matches up to provide an ambient trading environment for the SaTT community, delivering unending liquidity through its advance order book matching engine.

Additionally, this is the biggest exchange listing for the SaTT token and could unarguably impact its token value from the short and long-term perspective. This signals a positive narrative for the blockchain-based advertising firm who has been gaining increased social mentions and adoption since they debuted.

SaTT which is short for Smart Advertising Transaction Token is the native token that powers the SaTT ecosystem DApp and a medium through which all transactions are completed within the platform. SaTT which originally launched on the Ethereum blockchain is also available on Binance Smart Chain and is currently trading on Probit, Coinsbit, BW.com, and leading DEXes like Uniswap, Binance DEX, and PancakeSwap.

Early last year, SaTT integrated its decentralized advertising solution with the top social media platforms including Facebook, Instagram, Youtube, and Twitter. Allowing advertisers to promote their products and services through influential marketing strategies.

With the help of decentralized smart contract oracle, SaTT connects advertisers to publishers (social media influencers) together, allowing publishers to create content via these social media channels and in turn get paid for their effort based on the level of engagement derived (number of views, shares, likes, comments of the publication).

Next big step for SaTT according to their roadmap, the proof of concept of the solution on the BSC. An event that we will follow closely and that will determine the interest of the solution within the advertising ecosystem!

Smart Advertising Transaction Token, also known as for short, upgraded advertising transactions’ process on the blockchain while removing the high costs associated with launching an ad campaign, reducing payment delays for publishers who rely on ad spend revenues, and injecting some much-needed transparency into the industry with performance based payments. Through SaTT’s decentralized application (dApp), costs are reduced for advertisers and payments are delivered to publishers instantly. Currently it can take 30 to 90 days to get compensated through an affiliate or and traditional campaign while it takes less than 1 minute with SaTT thanks to the Ethereum network and the revolution of smart-contracts. With SaTT companies running ad campaigns receive up-to-date statistics on each post from their publishers and more generally how their ads are performing — providing precious intelligence on what performs, and what doesn’t. It rewards influencers that promote products or services in a fair system. A tool suite that anyone can use easily In order to make the SaTT solution available to everyone, the ’s team has developed a wallet that is easy to use, a simple click to connect with facebook, google or telegram creates a wallet that can stock BTC, ETH, SaTT and other ERC20. The wallet allows you to make simple transactions such as paying or getting paid as easily as sending an email, the interface allows in the same way to interact easily with the dapp and smartcontract. “It was a great challenge for the team to be able to offer such a tool usable by everyone and especially for those with little or no knowledge of blockchain.” Said Gauthier Bros, CEO of Atayen. How can I be compensated for my social media posts? Let’s take an example to describe the process, one of your favourite video game is running a campaign for their users to share with their friends through social networks and are rewarding the best posts based on their performances. First you need to create a post about it on twitter, facebook, instagram or a video on your youtube channel. Once done, you can publish the links of your post on the SaTT interface, it’s as easy as sharing a link on social media, if the post follows advertising terms and is approved by the advertiser, it will be store on the blockchain and you will be able to be paid based on your network performance such as views, likes and shares… When your post make results (example 20 likes and 2,000 views) you can request your payment by clicking the “get paid” button, it will trigger the Oracle (I.E: Oracle: is a small statistics software connected with the smartcontract) which will verify and certify the performance of your post(s)  on the blockchain and automatically process the payment  from advertiser pre-loaded budget  to your wallet. More insights from SaTT According to the company, this creates a win-win situation all round. Advertisers stand to gain an increase in their sales and reputation, publishers get the opportunity to earn much-deserved compensation for compelling content, and oracles developers receive a commission for ensuring that payments are fast and based on true networks performances. What’s the roadmap to disrupt ad markets with blockchain? Several milestones have already been achieved since 2019. In the first quarter, oracles for YouTube, Facebook and Instagram were unveiled, along with a beta version of its smart contract. SaTT’s DApp went live in the second quarter of the year. The first 10 YouTube ad campaigns were successfully completed. Now, Atayen’s team is working to release the API that can allow third party developers to develop their own oracles, by example Tiktok, Linkedin and maximise the adoption of the  SaTT solution on several platforms and spread its tools and utility tokens within the advertising industry. Also, beyond the world of advertising in order to reach a wider adoption, the team has created and installed a pay by SaTT module on facebook store that allows brands to sell directly goods or services with SaTT on the network. While expanding and developing its solutions, the SaTT team continues its funding goals and plans to be listed in major exchanges in the second quarter 2020. The project was able to attract some of the most respected influencers in the blockchain industry, such as Richard Wang, from the Dragon Draper Fund, who kindly accepted the SaTT invitation to join the project board of advisors in order to support in the final phase of their ICO. The digital advertising landscape is continually changing, lately google has announced the end of cookies, and content creators are facing a constant battle to ensure they are fairly paid for their hard work, SaTT is shaking up the industry by solving this issue. Their stance is simple: digital advertising can be faired with blockchain. Discover more about SaTT : Click here The StartupFortune News Department was not involved in the creation of the content.

The blockchain makes social media account monetization more fair and secure with the concept of post farming.

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Sponsored

Social media has overtaken the world as a place to share details about our personal lives, connect with distant friends and build entire communities about our interests and passions.

While Facebook led the charge, YouTube followed shortly after as a medium to distribute video blogs, how-tos and other entertaining media. Unfortunately, what many fail to realize is the vast potential of money-making opportunities that exist on social media. When used correctly, social media can be lucrative, even providing some with a stable income. The difference is recognizing social media as more than a platform for connecting with people. Rather, it should be considered as a platform for businesses. As communities get larger and you begin connecting with more influential parties, the question then becomes, “how will you leverage the online connections that you make?”

The Smart Advertising Transaction Token (SaTT) is bridging the gap between social media creators and advertisers, providing those with an opportunity to turn their connections into profitable returns. In turn, organizations can manage these relationships more easily and with greater transparency as they increase their brand’s value. The SaTT platform provides users with the opportunity to farm their social networks through their advertising token, which provides an exchange of advertising and audience payment utilities. Smart contracts hold the advertising offer with data that is verified directly on the blockchain. 

With blockchain technology, this process is automated, ensuring that transactions are done quickly, and transparency is maintained. The new SaTT way of advertising uses early cryptocurrency codes, including airdrops and bounties, to prove the value that this can have on the industry at large. This means that social media enthusiasts can get paid for their Tweets, Facebook posts, YouTube videos or otherwise, and businesses can reach communities that they may never have been able to before.

Tweets that pay

SaTT was created with the ultimate goal to leverage the blockchain for more streamlined advertising efforts. With decentralization, SaTT eliminates the need for a middleman between creators and advertisers, and ad campaigns can be executed more efficiently.

To demonstrate this proof-of-concept, Atayen, the developing company, is showcasing Twitter Ad Pools for those who consider themselves early adopters. This example will allow users to discover the advantages of SaTT firsthand by earning cryptocurrencies through farming their Twitter posts. As a starting point, the Twitter proof-of-concept will demonstrate the usefulness of the token while simultaneously increasing visibility and rewarding the community.

Also, live is SaTT’s YouTube Ad Pool, with one for LinkedIn, Instagram and Facebook following shortly. The experience is kept simple since users can start by logging into the wallet and selecting the Ad Pool they are interested in. Next, they can submit a post that meets the requirements and share their wallet information.

More insights from SaTT here

The relationship is not one-sided, also offering several benefits for the business looking for influencer partnerships. SaTT allows advertisers to run entire campaigns based on a set of conditions, searchable through APIs, and ensuring tampered results are eliminated. Therefore, affiliates must meet the criteria a business decides on, leaving it up to the oracle to execute the payment and return the results of the marketing effort.

A market-driven by social media

On Nov. 4, the SaTT (SATT) market opened for users to trade on the Bittrex Global website, one part of the team’s 360 plan to get listed on several of the world’s leading exchanges. The team had proven their growth since their pre-ICO launch back in 2018, now making strides forward in their HitBTC listing, BEP-20 Version on the Binance Smart Chain and Oracle Twitter and YouTube launches.

As a result, the present showcases a turn of a paradigm for accelerated marketing efforts and real opportunities to earn through social media.

Learn more about SaTT

Disclaimer. Cointelegraph does not endorse any content or product on this page. While we aim at providing you with all important information that we could obtain, readers should do their own research before taking any actions related to the company and carry full responsibility for their decisions, nor can this article be considered as investment advice.

#Blockchain #Twitter #Cryptocurrencies #Facebook #Smart Contracts #Tokens #Instagram #Social Media Related News Crypto Crime on the Rise — Good Odds of 2020 Becoming a Record-Breaker Project builds NFT ecosystem and game to raise awareness of platypus extinction Matt Zhang on a mission to reinvent crypto for institutional investors Law Decoded: A different Congress hearing, Dec. 6–13 How Solana and Cardano are paving new avenues for NFT growth Facebook’s centralized metaverse a threat to the decentralized ecosystem?

A company now offers blockchain-based advertising across major social networks, offering advantages for advertisers and content creators alike. 1366 Total views 165 Total shares Listen to article 0:00 Sponsored A company that aims to change advertising through blockchain announced its decentralized application is now functional across several social networks, including Facebook, Instagram, Twitter and YouTube. The Atayen-owned Smart Advertising Transaction Token, known as SaTT, claims it upgrades the advertising transaction process thanks to blockchain while removing the high costs associated with launching a campaign, reducing payment delays for publishers that rely on revenue, and injecting some much-needed transparency into the industry with performance-based payments. At the same time, this helps remove from the process third parties that inflate costs for everyone, achieves automation and allows brands to assess the performance of campaigns against customizable key performance indicators. Atayen’s CEO, Gauthier Bros, noted that through SaTT’s decentralized application, costs are reduced for advertisers and payments are delivered to publishers instantly. “Currently it can take 30 to 90 days to get compensated through an affiliate or traditional campaign,” Bros emphasized. “It takes less than one minute with SaTT thanks to the Ethereum network and the revolution of smart contracts.”  Companies running campaigns receive up-to-date statistics on each post from their publishers and more generally on how their ads are performing, providing precious intelligence on what works and what doesn’t. In order to make the SaTT solution available to everyone, Atayen’s team says it has developed a wallet that is easy to use. It enables users to store Bitcoin (), Ether (), SaTT and other ERC-20 tokens and to pay or get paid as simply as sending an email. The interface, in the same way, allows users to interact with the DApp and smart contract with ease. “It was a great challenge for the team to be able to offer such a tool usable by everyone, especially those with little or no knowledge of blockchain,” Bros adds.  Smart contracts are at the beating heart of SaTT, which operates on the Ethereum blockchain. Brands that want to promote their products and services can create an ad campaign that will offer SaTT rewards for community or influencer posts on social media. Once users have created a post related to the campaign on their Twitter, Facebook or Instagram accounts or a video on YouTube, they can publish the links to their posts on the ad campaign thanks to the SaTT interface. If the post follows the ad terms and is approved by the advertiser, the publisher will be able to trigger payments based on its network performance such as views, likes and shares, the team explains. As an example, 5,000 SaTT may be offered in exchange for 2,000 views. The smart contract gets data from the third-party application programming interfaces of Facebook, Twitter, Instagram or YouTube, which are called oracles. Oracles will verify and certify the performance of these posts on the blockchain and automatically process the payment from the advertiser’s preloaded budget to the publisher’s wallet. More insights from SaTT hereAccording to the company, this creates a win-win situation all around. Advertisers stand to gain an increase in their sales and reputation, publishers get the opportunity to earn much-deserved compensation for compelling content, and oracle developers receive a commission for ensuring that everything runs as it should. Several milestones were already achieved in 2019. In the first quarter, oracle for YouTube was unveiled, along with a beta version of its smart contract. SaTT’s DApp went live in the second quarter of the year, and 10 YouTube ad campaigns have been successfully completed. Speaking of the latest changes, well-known industry figure Richard Wang of the Draper Dragon Fund joined SaTT as an advisor.  In order to reach a wider adoption, the team has created and installed the PayBySaTT module on Facebook’s store application that allows brands to sell directly goods or services with SaTT on the network. Now, Atayen is working to release an API that can allow third-party developers to build their own oracles on the likes of TikTok and LinkedIn, maximizing the adoption of the SaTT solution and spreading its tools throughout the advertising industry. While expanding and developing its solutions, SaTT continues its funding goals and plans to be listed in major exchanges in the second quarter of 2020. With the way that consumers access digital content continually changing, and content creators facing a constant battle to ensure they are fairly paid for their hard work, SaTT is hoping to shake up the industry for the better. Its stance is simple: digital advertising can be upgraded with blockchain. Learn more about SaTTDisclaimer. Cointelegraph does not endorse any content or product on this page. While we aim at providing you all important information that we could obtain, readers should do their own research before taking any actions related to the company and carry full responsibility for their decisions, nor this article can be considered as an investment advice. Loading Are you a journalist or an editor? Join us: career@cointelegraph.com Language Extensions: Cointelegraph covers fintech, blockchain and Bitcoin bringing you the latest news and analyses on the future of money. © Cointelegraph 2013 - 2020

This article will help you to get more information about crypto fundraising not only to avoid the scams that are possible within the sector but also to identify projects that are worth looking into. Since cryptocurrency burst into the limelight over 10 years ago, there have been a lot of new concepts that have come with it. Although the cryptocurrency industry is still somewhat in its infancy stage, the kind of different developments that have flooded is amazing. One of such is the Cryptocurrency Fundraising. Let’s start with ICO (Initial Coin/Currency Offering) cryptocurrency funding. It’s a process whereby a company that wants to create or launch a new project looking to raise funds using cryptocurrency. We can say ICOs are the cryptocurrency industry’s equivalent to the traditional Initial Public Offering (IPO), although there are many important differences that we’ll see later. ICOs have become very popular around the cryptocurrency space and many investors were able to benefit from a very high return on investment. In 2017 alone, there were more than 500 successful ICOs that collectively raised a total amount of $6.2 billion for that year alone. The primary benefit of an ICO is first the potential for very high returns, every early investor in an ICO is usually motivated to buy the ICO tokens in the hope that the plan for the ICO will succeed after it launches. If this happens to be the case, the value of the tokens that were purchased during the ICO will increase above the price set during the ICO itself, and the investor will achieve overall gains. One of the important points here for an investor in addition to the ROI is the liquidity of the asset, it will be very simple to resell your tokens once listed on a decent trading platform. Secondly, ICOs have made investment more democratic and accessible to all. In an IPO, investment is limited to a very small panel of people. Then, ICOs make it possible to free oneself from venture capital financing by issuing tokens. The advantage is that, unlike other types of financing (venture capital, private equity), in the context of an ICO, the shareholders of the issuing company do not see their capital diluted. Tokens are not shares in the company. Although 2017 and 2018 saw ICOs gained popularity and made waves which helped them raise $6.2 billion and $7.8 billion in the respective years, ICOs hit a decline when more and more ICOs turned out to be scam projects or bad quality projects due to the little regulatory scrutiny. According to the Coindesk report, Exit Scams swindled $3.1 billion from crypto investors in 2019. Since these incidents, the interest in ICOs began to wane as ICOs could only merely raise $346 million in the first half of 2019, a very little figure compared to how much attention they were getting in the previous years. These problems, in turn, gave rise to other cryptocurrency funding method like IEO (Initial Coin Offering) & STO (Security Token Offering) The emergence of these new cryptocurrency fundraising initiatives has led to the decline of the ICOs, but in no way means that the ICOs are dead and out of business. The market for ICOs has matured, they are now regulated in most countries and therefore, there are far fewer projects than before, but often more qualitative ones. One example of a cryptocurrency project that is running such an ICO is SaTT. It’s a utility token that stands for (Smart Advertising Transaction Token) based on the Ethereum blockchain technology and allows for the exchange of advertising and audience payments. Let’s take a closer look at what needs to be analyzed for an ICO, with the example of the SaTT one. The first point to analyze is the team and stakeholders behind the project. The SaTT has got a strong case to make about them. They are filled with solid and experienced members led by CEO Gauthier Bros. The company behind the SaTT idea is ATAYEN, Inc financed in part by the renowned French investment fund Kima Venture. Atayen is an American company that specializes in developing applications that are dedicated to business pages on Facebook and other social networks, They currently count more than 4,000,000 users with their various applications and have internationally renowned customers such as Coca-Cola, L’Oréal and McDonald’s. In addition, they are supported by various renowned advisors in their different fields, such as established investment expert Richard Wang, Partner at DraperDragon Digital Fund, Eric Alexandre, CEO of Jetcoin who has already achieved a successful ICO and Quentin Herbrecht CEO of Markchain, a renowned marketing agency for blockchain project. The online advertising industry is facing many challenges at the moment, from the announcement of the end of Cookies by Google, the lack of automated analytical tools adapted to the results of a personalized campaign, the increase of bots and low-quality audiences and several other issues. Using the SaTT Smart Contract allows advertisers and publishers to set a defined trusted third party (oracle) that accurately determines the campaign performance, statistics and the amount to be paid to every participant. Thanks to the smart-contract and oracles, the allowance to pay according to the performance in a fast, automatic and transparent way. By building the product on the blockchain network, the project ensures the integrity of the billing data and payments without the possibility of falsification. ICO always provide roadmaps and indicate when the project is expected to progress and on which points. It is important to check whether the company is meeting these forecasts on time. Secondly, it is relevant to have an MVP before launching an ICO, which will be a proof of concept for investors and shows that it is not just based on an idea but on a concrete use case. In the case of SaTT, it is not an MVP that is developed but fully functional products that can be used for promotional campaigns on Facebook, Twitter, Linkedin, Instagram and Youtube. Even more, they already have customers and several advertising campaigns ongoing on SaTT DApp. We can notice that they respect their Roadmap strictly and even often ahead of time. Other important points must be mentioned for a complete analysis of an ICO project such as the partnerships carried out by the company, the media coverage and communication, the technology used, the different supports such as the website and the whitepaper or the project community. The purpose of this article is to help you see a little more clearly through all these fundraising projects and to educate you not only to avoid the scams that are always present within the sector, but also to identify projects that are worth looking into. Altcoin News, Blockchain, Cryptocurrency news, News, Token Sales Author: Having obtained a diploma in Intercultural Communication, Julia continued her studies taking a Master’s degree in Economics and Management. Becoming captured by innovative technologies, Julia turned passionate about exploring emerging techs believing in their ability to transform all spheres of our life. Thank you! You have successfully joined our subscriber list. Source link Next Post © 2020 thedailyfintech.com

BITNEWS.PRESS Crypto News Latest Crypto Currency World News Home / Crypto Currencies World / How is cryptocurrency fundraising going recently and how to identify opportunities? How is cryptocurrency fundraising going recently and how to identify opportunities? 2020-4-21 10:12 pm Crypto Currencies World 19 Print this Page Since cryptocurrency burst into the limelight over 10 years ago, there have been a lot of new concepts that have come with it. Although the cryptocurrency industry is still somewhat in its infancy stage, the kind of different developments that have flooded is amazing. One of such is the Cryptocurrency Fundraising. What Is Cryptocurrency Fundraising Let’s start with ICO (Initial Coin/Currency Offering) cryptocurrency funding. It’s a process whereby a company that wants to create or launch a new project looking to raise funds using cryptocurrency. We can say ICOs are the Cryptocurrency industry’s equivalent to the traditional Initial Public Offering (IPO), although there are many important differences that we’ll see later. ICOs have become very popular around the cryptocurrency space and many investors were able to benefit from a very high return on investment. In 2017 alone, there were more than 500 successful ICOs that collectively raised a total amount of $6.2 billion for that year alone. The Benefit Of Cryptocurrency Fundraising The primary benefit of an ICO is first the potential for very high returns, every early investor in an ICO is usually motivated to buy the ICO tokens in the hope that the plan for the ICO will succeed after it launches. If this happens to be the case, the value of the tokens that were purchased during the ICO will increase above the price set during the ICO itself, and the investor will achieve overall gains.  One of the important points here for an investor in addition to the ROI is the liquidity of the asset, it will be very simple to resell your tokens once listed on a decent trading platform.   Secondly, ICOs have made investment more democratic and accessible to all. In an IPO, investment is limited to a very small panel of people. Then, ICOs make it possible to free oneself from venture capital financing by issuing tokens. The advantage being that, unlike other types of financing (venture capital, private equity), in the context of an ICO, the shareholders of the issuing company do not see their capital diluted. Tokens are not shares in the company. Why ICOs have failed in the recent past  Although, 2017 and 2018 saw ICOs gained popularity and made waves which helped them raise $6.2 billion and $7.8 billion in the respective years, ICOs hit a decline when more and more ICOs turned out to be scam projects or bad quality projects due to the little regulatory scrutiny. According to Coindesk report, exit Scams Swindled $3.1 Billion From Crypto Investors in 2019. Since these incidents, the interest in ICOs began to wane as ICOs could only merely raise $346 million in the first half of 2019, a very little figure compared to how much attention they were getting in the previous years. These problems, in turn, gave rise to other cryptocurrency funding method like IEO (Initial Coin Offering) & STO (Security Token Offering) The emergence of these new cryptocurrency fundraising initiatives has led to the decline of the ICOs, but in no way means that the ICOs are dead and out of business.  The market for ICOs has matured, they are now regulated in most countries and therefore, there are far fewer projects than before, but often more qualitative ones.  How do you determine if an ICO has potential? One example of a cryptocurrency project that is running such an ICO is SaTT. It’s an utility token that stands for (Smart Advertising Transaction Token) based on the Ethereum blockchain technology and allows for the exchange of advertising and audience payments. Let’s take a closer look at what need to be analyzed for an ICO, with the example of the SaTT one. Team and stakeholders The first point to analyze is the team and stakeholders behind the project. The SaTT has got a strong case to make about them. They are filled with solid and experienced members led by CEO Gauthier Bros. The company behind the SaTT idea is ATAYEN, Inc financed in part by the renowned French investment fund Kima Venture.  Atayen is an American company that specializes in developing applications that are dedicated to business pages on Facebook and other social networks, They currently count more than 4,000,000 users with their various applications and have internationally renowned customers such as Coca-Cola, L’Oréal and McDonald’s.  In addition, they are supported by various renowned advisors in their different fields, such as established investment expert Richard Wang, Partner at DraperDragon Digital Fund, Eric Alexandre, CEO of Jetcoin who has already achieved a successful ICO and Quentin Herbrecht CEO of Markchain, a renowned marketing agency for blockchain project.  The use of the blockchain within the project. Hype or real competitive advantage? The online advertising industry is facing many challenges at the moment, from the announcement of the end of Cookies by google, the lack of automated analytical tools adapted to the results of a personalized campaign, the increase of bots and low quality audiences and several other issues.  Using the SaTT Smart Contract allows advertisers and publishers to set a defined trusted third party (oracle) that accurately determines on the campaign performance, statistics and the amount to be paid to every participant. Thanks to the smart-contract and oracles, allowance to pay according to the performance in a fast, automatic and transparent way. By building the product on the blockchain network, the project ensures the integrity of the billing data and payments without the possibility of falsification. MVP is a must and Road Map need to be strictly respected  ICO always provide roadmaps and indicate when the project is expected to progress and on which points. It is important to check whether the company is meeting these forecasts on time. Secondly, it is relevant to have an MVP before launching an ICO, which will be a proof of concept for investors and shows that it is not just based on an idea but on a concrete use case. In the case of SaTT, it is not an MVP that is developed but fully functional products that can be used for promotional campaigns on Facebook, Twitter, Linkedin, Instagram and Youtube. Even more, they already have customers and several advertising campaigns ongoing on SaTT DApp.   We can notice that they respect their Roadmap strictly and even often ahead of time.  Final thoughts Other important points must be mentioned for a complete analysis of an ICO project such as the partnerships carried out by the company, the media coverage and communication, the technology used, the different supports such as the website and the whitepaper or the project community. The purpose of this article is for you to see a little more clearly through all these fundraising projects and to educate you not only to avoid the scams that are always present within the sector, but also to identify projects that are worth looking into. Image(s): Shutterstock.com The post How is cryptocurrency fundraising going recently and how to identify opportunities? appeared first on The Merkle News. BitNews.press shares this Content with License. Read The Rest at themerkle.com

Since cryptocurrency burst into the limelight over 10 years in the past, there have been loads of new ideas which have include it. Although the cryptocurrency business continues to be considerably in its infancy stage, the form of totally different developments which have flooded is superb. One of such is the Cryptocurrency Fundraising. Let’s begin with ICO (Initial Coin/Currency Offering) cryptocurrency funding. It’s a course of whereby an organization that wishes to create or launch a brand new undertaking trying to increase funds utilizing cryptocurrency. We can say ICOs are the cryptocurrency business’s equal to the standard Initial Public Offering (IPO), though there are lots of essential variations that we’ll see later. ICOs have turn out to be very fashionable across the cryptocurrency house and plenty of traders had been ready to profit from a really excessive return on funding. In 2017 alone, there have been greater than 500 profitable ICOs that collectively raised a complete quantity of $6.2 billion for that 12 months alone. The major advantage of an ICO is first the potential for very excessive returns, each early investor in an ICO is often motivated to purchase the ICO tokens within the hope that the plan for the ICO will succeed after it launches. If this occurs to be the case, the worth of the tokens that had been bought throughout the ICO will improve above the value set throughout the ICO itself, and the investor will obtain general beneficial properties. One of the details right here for an investor as well as to the ROI is the liquidity of the asset, it is going to be quite simple to resell your tokens as soon as listed on an honest buying and selling platform. Secondly, ICOs have made funding extra democratic and accessible to all. In an IPO, funding is restricted to a really small panel of individuals. Then, ICOs make it attainable to free oneself from enterprise capital financing by issuing tokens. The benefit is that, not like different sorts of financing (enterprise capital, non-public fairness), within the context of an ICO, the shareholders of the issuing firm don’t see their capital diluted. Tokens will not be shares within the firm. Although 2017 and 2018 noticed ICOs gained reputation and made waves which helped them increase $6.2 billion and $7.eight billion within the respective years, ICOs hit a decline when an increasing number of ICOs turned out to be rip-off initiatives or unhealthy high quality initiatives due to the little regulatory scrutiny. According to the Coindesk report, Exit Scams swindled $3.1 billion from crypto traders in 2019. Since these incidents, the curiosity in ICOs started to wane as ICOs may solely merely increase $346 million within the first half of 2019, a little or no determine in contrast to how a lot consideration they had been getting within the earlier years. These issues, in flip, gave rise to different cryptocurrency funding methodology like IEO (Initial Coin Offering) & STO (Security Token Offering). The emergence of those new cryptocurrency fundraising initiatives has led to the decline of the ICOs, however by no means implies that the ICOs are useless and out of enterprise. The marketplace for ICOs has matured, they’re now regulated in most international locations and due to this fact, there are far fewer initiatives than earlier than, however usually extra qualitative ones. One instance of a cryptocurrency undertaking that’s working such an ICO is SaTT. It’s a utility token that stands for (Smart Advertising Transaction Token) based mostly on the Ethereum blockchain know-how and permits for the alternate of promoting and viewers funds. Let’s take a more in-depth take a look at what wants to be analyzed for an ICO, with the instance of the SaTT one. The first level to analyze is the staff and stakeholders behind the undertaking. The SaTT has bought a robust case to make about them. They are stuffed with strong and skilled members led by CEO Gauthier Bros. The firm behind the SaTT thought is ATAYEN, Inc financed partly by the famend French funding fund Kima Venture. Atayen is an American firm that makes a speciality of growing functions which can be devoted to enterprise pages on Facebook and different social networks, They presently rely greater than 4,000,000 customers with their varied functions and have internationally famend prospects equivalent to Coca-Cola, L’Oréal and McDonald’s. In addition, they’re supported by varied famend advisors of their totally different fields, equivalent to established funding skilled Richard Wang, Partner at DraperDragon Digital Fund, Eric Alexandre, CEO of Jetcoin who has already achieved a profitable ICO and Quentin Herbrecht CEO of Markchain, a famend advertising company for blockchain undertaking. The internet marketing business is dealing with many challenges in the intervening time, from the announcement of the tip of Cookies by Google, the dearth of automated analytical instruments tailored to the outcomes of a personalised marketing campaign, the rise of bots and low-quality audiences and several other different points. Using the SaTT Smart Contract permits advertisers and publishers to set an outlined trusted third celebration (oracle) that precisely determines the marketing campaign efficiency, statistics and the quantity to be paid to each participant. Thanks to the smart-contract and oracles, the allowance to pay in accordance to the efficiency in a quick, computerized and clear approach. By constructing the product on the blockchain community, the undertaking ensures the integrity of the billing information and funds with out the opportunity of falsification. ICO at all times present roadmaps and point out when the undertaking is predicted to progress and on which factors. It is essential to test whether or not the corporate is assembly these forecasts on time. Secondly, it’s related to have an MVP earlier than launching an ICO, which will probably be a proof of idea for traders and reveals that it’s not simply based mostly on an thought however on a concrete use case. In the case of SaTT, it’s not an MVP that’s developed however totally practical merchandise that can be utilized for promotional campaigns on Facebook, Twitter, Linkedin, Instagram and Youtube. Even extra, they have already got prospects and several other promoting campaigns ongoing on SaTT DApp. We can discover that they respect their Roadmap strictly and even usually forward of time. Other essential factors should be talked about for a whole evaluation of an ICO undertaking such because the partnerships carried out by the corporate, the media protection and communication, the know-how used, the totally different helps equivalent to the web site and the whitepaper or the undertaking neighborhood. The objective of this text is to show you how to see slightly extra clearly via all these fundraising initiatives and to educate you not solely to keep away from the scams which can be at all times current throughout the sector, but in addition to establish initiatives which can be price trying into. Altcoin News, Blockchain, Cryptocurrency information, News, Token Sales Author: Having obtained a diploma in Intercultural Communication, Julia continued her research taking a Master’s diploma in Economics and Management. Becoming captured by revolutionary applied sciences, Julia turned captivated with exploring rising techs believing of their means to remodel all spheres of our life. Thank you!You have efficiently joined our subscriber record. Source hyperlink ADVERTISEMENT ADVERTISEMENT     © 2017 JNews – Crafted with love by Jegtheme. denemebonusu.com | canlibahis11.com | bahis | betting site | tahmin | film izle

Here is our weekly collection of digital asset listing and delisting, trading pair-related announcements by crypto exchanges that we found last week and today.

Have we missed something? Do you have information about new listings and/or delistings? Let us know Listings: PancakeSwap (CAKE) Chiliz (CHZ)

Bibox Listings: Cercle Stock Service (CSS)

Bilaxy Listings: Brosispay (BSPAY) A2DAO Token (ATD) Aurox Token (URUS) FM Gallery (FMG) Dark Matter Token (DMT) K21 (K21) Cash Tech (CATE) XEND (XEND) ImpulseVen (VEN) IG Gold (IGG) Meliora (MORA) Convergence (CONV) ethbox Token (EBOX) Futureswap Token (FST) SwapDEX (SDX) XBE (XBE) Yield Protocol (YIELD) Tapcoin (TTT) Blind Boxes Token (BLES) Dorayaki (DORA) UNCL (UNCL) Shyft [ Byfrost ] (SHFT) Savix (SVX) MerchDAO (MRCH) Tapmydata (TAP) Dew Network (DEW) Tidal Token (TIDAL) Shield Protocol (SHIELD) (BEP20) Added Trading Pairs: EMTRG/ETH

Binance Listings: RAMP (RAMP) SuperFarm (SUPER) Conflux Network (CFX)

Bitfinex Listings: Celsius Network (CEL) SUKU (SUKU)

Bithumb Listings: Aergo (AERGO) Maker (MKR)

Bitrue Listings: PAC Protocol (PAC) Added Trading Pairs: MONA/XRP

Bittrex Listings: Lisk (LSK) Waves (WAVES) GAME CREDITS (GAME)

BKEX Listings: Xend Finance (XEND) UniCrypt (UNCX) DryCakeSwap (DRYCAKE) Shabu Shabu Finance (KOBE) NEM (XYM) Bridge Oracle (BRG)

Coinbase Listings: Ankr (ANKR) Curve DAO Token (CRV) Storj (STORJ)

CoinEx Listings: Taraxa Project (TARA) The Sandbox (SAND) FinNexus (FNX) Livepeer (LPT)

Coinsbit Listings: Anime Token (ANI) Everus World (EVR) SPORE (SPORE) The Burency Exchange (BUY)

Crex 24 Listings: Foxdcoin (FOXD) UltraClear (UCR) Dash Diamond (DASHD) GastroCoin (GTC)

Crypto.com Listings: 1inch.exchange (1INCH) Added Trading Pairs: ALGO/USDC DAI/USDC HOT/USDC RLC/USDC OGN/USDC FIL/BTC

DigiFinex Listings: Dentacoin (DCN)

FINEXBOX Listings: DeFini (DFNI) Infinium (INF) Niobio (NBR) SmileToken (SMILE)

FTX Listings: The Sandbox (SAND) Crypto.com Coin (CRO) Dent (DENT) Pundi X (NPXS)

Gate.io Listings: ARCx (ARCX) Taraxa Project (TARA) DecentralGames (DG) Playcent (PCNT) Shopping.io (SPI) Stater (STR) Float Protocol (BANK) DENT (DENT) Terra Money (UST) GoChain (GO) Ecomi (OMI) a2dao (ATD) ShareRing (SHR) UniMex (UMX) Convergence Finance (CONV) Tidal Finance (TIDAL) KANON (K21) LABS Group (LABS) Origin Protocol (OGN) Essentia (ESS) Blindboxes (BLES) Polymath (POLY) Oddz Finance (ODDZ)

HitBTC Listings: Chromia (CHR) Audius (AUDIO) SaTT (SATT)

Hotbit Listings: Apestrong.finance (APE) Dora Factory (DORA) xDeFi (XDEX) keyTango (TANGO) Alchemix (ALCX) xToken (XTK) PolkaFoundry (PKF) Yield Protocol (YIELD) Ellipsis Finance (EPS) Klever (KLV) Bitcoin Dex on Heco (BXH) FM Gallery (FMG) RenderToken (RNDR) Tidal Finance (TIDAL) GraphLinq (GLQ) Stone (STN) PICA PROJECT (PICA) Hyper Credit Network (HPAY) MerchDAO (MRCH) SFMONEY (SFM) Kindcow Finance (KIND) Cabinz Finance (PLZ) Shyft Network (SHFT) GamyFi (GFX)

Huobi Listings: Stone (STN) Render Token (RNDR)

KuCoin Listings: Taraxa Project (TARA) UniLayer (LAYER) DeFi Yield Protocol (DYP) ChainX (PCX) BitMax Token (BTMX) Orbs (ORBS)

LBank Listings: Dora Factory (DORA) Float Protocol (BANK) Terra (LUNA) Mirror Protocol (MIR) Anchor Protocol (ANC) Shyft Network (SHFT)

MXC Listings: Float Protocol (BANK) Telos (TLOS) Lead Wallet (LEAD) Xend Finance (XEND) HAPI (HAPI) Dora Factory (DORA) FM Gallery (FMG) APYSwap (APYS) SuperFarm (SUPER) Convergence Finance (CONV) Tidal Finance (TIDAL) Terra Money (UST) KANON (K21) Render Token (RNDR) Juggernaut (JGN) Blindboxes (BLES)

OKEx Listings: Dora Factory (DORA) Convergence Finance (CONV) Skale Network (SKL) Celer (CELR) Matic Network (MATIC)

P2PB2B Listings: Clever Defi (CLVA) Tanzanite Coin (TZT) Product Protocol (PPO) MoneYearn.Finance (KYFI) Justdobet (JDB) Carnomaly (CARR)

SynchroBit Listings: IOTEX (IOTX)

VinDax Listings: Lukutex Token (LKT) DCTDAO (DCTD) SwapMatic Token (SWAM) Zoomcoin (ZOOM) Elya Coin (ELYA) DHD Coin (DHD) Kiwi Defi (KWD) Zolan (ZOL)

WazirX Listings: 1inch.exchange (1INCH) Added Trading Pairs: ZIL/INR

XT Listings: HollyGold (HGOLD) Whirl Finance (WHIR) Worldcoin (WDC) BITCI (BITCI)

ZB.COM Listings: Dorayaki (DORA) Curve (CRV) Ankr (ANKR) Storj (STORJ) Kusama (KSM) Enjin (ENJ)

ZBG Listings: Russell Coin (RC) Dora Factory (DORA) Math Chain (MATH)

Source

1. Get paid to trade

2. Refer friends, earn GIV

3. Coupons that facilitate trading

4. Access to the Tier system

Trade Cryptocurrency in Africa with Overbit

How to Monetize Your Publications on Social Networks Using SaTT Solution

Next-Generation P2P Trading Platform, CryptoLocally, Now Supports ETH, USDT (ERC-20), and DAI

Weekly News Roundup: Binance Adds Kenyan Shilling, CryptoLocally Targets African Market

Crypto has been left out of the advertising industry, but blockchain technology may be its ticket back in to innovate and change the space. 8881 Total views 208 Total shares Listen to article 0:00 Analysis Despite seeing substantial growth in popularity, topping amid the recent halving, the coronavirus pandemic and mainstream coverage, the cryptocurrency industry has somewhat been left out of the advertising world by online ad networks, social media platforms and even national governments.  In 2018, Facebook banned cryptocurrency advertising amid the hype. Later that year in March, Google followed, banning all advertisements of cryptocurrencies, especially ICOs, and binary options. In the same month, Twitter , except for a few public companies.  Several social networks in China also applied bans to crypto advertising, following the introduction of by the Chinese government. These bans, of course, were not random attacks on crypto but rather a blanket measure to prevent scams and illegal fundraisers from acquiring users through these platforms.  In fact, it is possible to advertise on Facebook, for example, if the user files a formal request with Facebook. This measure is used to force potential scammers to go to Facebook rather than the opposite. Milo McCloud, the creative director at Paradox Group — a crypto-focused marketing agency — told Cointelegraph: The industry fought back against the many bans and restrictions on cryptocurrency-related advertising. In fact, several companies in Russia, China and South Korea have banded together to form the Eurasian Association Of Blockchain and subsequently against some of the social media companies behind the bans.  Although things have somewhat improved for cryptocurrency advertisers and publishers, there are still many restrictions. Tanya Petrusenko, the head of business development at Bitmedia — a crypto advertising network — told Cointelegraph: Given the , the booming crypto industry has been forced to adapt. Several crypto-centric networks, along with many other marketing and PR agencies, have been created to fulfill the demand of advertisers in the space, as well as to improve the earnings of crypto-centric publishers, by making ads more targeted and relevant. Tiberiu Stingaciu, the CEO of Coinzilla — a crypto advertising network — told Cointelegraph: While advertising companies and even publishers have been able to circumvent these restrictions and even innovate within their own right, the issues within the advertising industry extend far beyond the world of cryptocurrencies and blockchain technology. Centralization of the industry by IT giants like Google and Facebook has led to a lack of any real threatening competition and no reason to strive for improvement. However, some blockchain projects have been trying to find ways to appeal to advertisers, publishers and the advertising audience to benefit greatly, creating an incentive for significant changes to be made. There are many fundamental issues in the advertising network like an overabundance of middlemen and third-party service providers that are required to navigate the space to a lack of transparency and even advertising fraud which is rampant in the industry. As Cointelegraph , only around $0.35 for every dollar of advertising revenue makes it to the publishers, which, of course, leads to lower revenue for publishers and higher prices for advertisers.  Advertising fraud is also a major issue in the industry, as $44 billion will be to ad fraud by 2022, which creates major losses on all sides, including the end-user, and leads to even higher prices for advertisers. Transparency is also a major issue even when actual fraud is not involved. Advertisers may have little notion of how their money is being spent as Petrusenko explained: Along with these issues, consumers have also grown increasingly concerned with their privacy even when it comes to online advertising. The aforementioned tech giants glean an immense amount of data from and about their users and their preferences. While this does lead to more targeted advertisements, it’s usually not very welcomed by the consumers whose data is “sold” without their full knowledge or consent or even the possibility of monetizing said data. Stingaciu told Cointelegraph that adblockers have become an issue, as “users are oversaturated with ads from all directions, and more are turning to adblockers to escape the barrage of ads coming their way.” Although crypto has been left out of the industry, blockchain technology has been making waves in the digital advertising space in the same ways it is doing so in many other industries: by eliminating unnecessary middlemen, streamlining direct relationships between the contributing parties, and providing monetization tools. Companies aim to cut the middlemen by providing a self-service platform built on top of a blockchain network. Ivan Manchev, the communications manager at AdEx Network, explained how this system makes use of the Ethereum blockchain in a conversation with Cointelegraph: “On a self-serve platform, advertisers can start a display ad campaign in less than five minutes and send their ads to targeted publishers,” adding: “Both parties receive real-time reporting, and payments flow directly between them once impressions are verified.” Another company in the space, the Brave web browser, has tried a different approach, positioning itself as a competitor to Chrome and other browsers. It has created a utility token known as Basic Attention Token, which serves as an incentive mechanism for users to share their data with advertisers. Brave browser enforces this by offering users more privacy by blocking online trackers. While Brave is indeed an innovative solution and has been gaining traction, it certainly has its flaws. Recent reports of links being have been made. And while these do not have a devastating effect on the end-users, this has forced the company to apologize and removed this function. Other blockchain-backed ventures like All.me and Atayen have also been pushing this type of model forward. All.me, a digital network featuring a built-in wallet and exchange, of all advertising revenue with its 600,000 users. The Smart Advertising Transaction Token, or SATT, was created by Atayen to reward influencers and other users who create customized advertising campaigns, as well as to receive payments directly, which targets a more niche corner of the ad industry with a similar model as Brave’s. Will blockchain technology be able to change online advertising? While the outlook is extremely promising, these alternatives have a long way to go when it comes to competing with giants like Google or Facebook, which dominate the online advertising market, given their massive user base and reach. Nevertheless, there are many signs that point to the growing use of blockchain technology in the advertising industry. For example, Brave browser has recently , and IBM has even partnered with big advertisers to create a blockchain-based solution to reduce inefficiency and fraud and improve the digital advertising industry. According to Manchev, blockchain technology’s immutability and direct payment capabilities can truly revolutionize the world of online advertising, telling Cointelegraph: As blockchain technology continues to take over the advertising industry and as crypto itself continues to strive for a , it is likely that cryptocurrency companies will be once more allowed back in the “advertising party” and be able to target a more mainstream audience, which may be imperative for mainstream adoption of Bitcoin () and crypto as a whole.

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